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RespectASO is now a native Mac app! Download the .dmg for a faster experience — no Docker required.

Download .dmg Migration guide

Recommended: connect Apple Ads for official search popularity. Apple now publishes its search popularity data through an official API - a free, read-only, one-time key setup (about 5 minutes, no ads or spend required). Your scores currently use RespectASO's estimate; prefer to keep it? Choose "stay on the estimate" in Settings.

Connect Apple Ads

✨ RespectASO was updated to v2.25.0 — see what's new

Keyword Research

Search for App Store keywords to analyze popularity, difficulty, and competitors.

Search History — All Apps

Rankings refresh once a day while the container runs.

Scoring guide — what to aim for

Popularity (1–100)

50+High demandExcellent
30–49Good search volumeGood
15–29Moderate volumeFair
5–14Low volumeLow
<5Very few searchesMinimal

Difficulty (1–100)

0–15Very EasyGo for it
16–35EasyGood chance
36–55ModerateAchievable
56–75HardTough
76–90Very HardRisky
91–100ExtremeAvoid

Targeting Advice

🎯 Sweet SpotHigh pop + low diff
✅ Good TargetHigh pop, ok diff
💎 Hidden GemModerate pop + very low diff
⚔️ High CompetitionTough to rank via ASO
👍 ModerateReasonable opportunity
🔍 Low VolumeFew searches
🚫 AvoidLow opportunity
Two Popularity sources - RespectASO estimate and Apple Ads - and why you choose

RespectASO knows two popularity sources: its own estimate (EST) and, when you connect Apple Ads, Apple's official search popularity (ASA) from the Apple Ads Platform API - Apple's weekly ranking of each category's 500 most-searched terms. Each cell shows the one value that powers your scores; hover its badge for the full story, including the other source's value. You pick the source in Settings → Popularity Source.

Reading the badges

  • ASA — Apple's official value for this keyword (reported values start around 40 on the 1–100 scale).
  • EST — RespectASO's estimate, calibrated against Apple's official data so both speak the same 1–100 scale.
  • EST* — this keyword is outside Apple's published top terms, so the calibrated estimate covers it, capped just below the least-reported value of its category. Hover the badge for the exact numbers.

Reading the arrows

  • (↑6) — change since this keyword's previous check: popularity moved up 6 vs the last snapshot. The same arrows appear on difficulty and rank.
  • ▲ / ▼ — Apple's weekly movement: the keyword's official popularity rose or fell vs the previous dataset week (hover for the exact change).

Where Apple publishes a value, it is Apple's own measurement; where it doesn't, the estimate steps in - clearly badged, on the same scale, so every keyword stays comparable. How both sources work →

No search history yet

Search for keywords above to start analyzing the App Store.