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Keyword Research

Search for App Store keywords to analyze popularity, difficulty, and competitors.

Search History — All Apps

265 keywords · Page 12 of 22

Rankings refresh once a day while the container runs - last refreshed 18 hours, 37 minutes ago.

Scoring guide — what to aim for

Popularity (1–100)

50+High demandExcellent
30–49Good search volumeGood
15–29Moderate volumeFair
5–14Low volumeLow
<5Very few searchesMinimal

Difficulty (1–100)

0–15Very EasyGo for it
16–35EasyGood chance
36–55ModerateAchievable
56–75HardTough
76–90Very HardRisky
91–100ExtremeAvoid

Targeting Advice

🎯 Sweet SpotHigh pop + low diff
✅ Good TargetHigh pop, ok diff
💎 Hidden GemModerate pop + very low diff
⚔️ High CompetitionTough to rank via ASO
👍 ModerateReasonable opportunity
🔍 Low VolumeFew searches
🚫 AvoidLow opportunity
Two Popularity sources - RespectASO estimate and Apple Ads - and why you choose

RespectASO knows two popularity sources: its own estimate (EST) and, when you connect Apple Ads, Apple's official search popularity (ASA) from the Apple Ads Platform API - Apple's weekly ranking of each category's 500 most-searched terms. Each cell shows the one value that powers your scores; hover its badge for the full story, including the other source's value. You pick the source in Settings → Popularity Source.

Reading the badges

  • ASA — Apple's official value for this keyword (reported values start around 40 on the 1–100 scale).
  • EST — RespectASO's estimate, calibrated against Apple's official data so both speak the same 1–100 scale.
  • EST* — this keyword is outside Apple's published top terms, so the calibrated estimate covers it, capped just below the least-reported value of its category. Hover the badge for the exact numbers.

Reading the arrows

  • (↑6) — change since this keyword's previous check: popularity moved up 6 vs the last snapshot. The same arrows appear on difficulty and rank.
  • ▲ / ▼ — Apple's weekly movement: the keyword's official popularity rose or fell vs the previous dataset week (hover for the exact change).

Where Apple publishes a value, it is Apple's own measurement; where it doesn't, the estimate steps in - clearly badged, on the same scale, so every keyword stays comparable. How both sources work →

Keyword Rank Popularity via Apple Ads Overall Difficulty Opportunity Est. Downloads Ranking Difficulty Insight Country Competitors Date ▼ Actions
story templates —
47EST*
56
Hard
28
2.9–12/day
T5
66
T10
60
T20
57
👍 Moderate 🇺🇸 United States
story templates —
39EST*(↑1)
37
Moderate
28
0.3–1.2/day
T5
41
T10
37
T20
37
👍 Moderate 🇬🇧 United Kingdom
story templates —
40EST*
34
Easy
29
0.2–0.6/day
T5
36
T10
34
T20
34
🎯 Sweet Spot 🇨🇦 Canada
story templates —
40EST*(↑1)
31
Easy
30
0.1–0.5/day
T5
34
T10
31
T20
31
🎯 Sweet Spot 🇦🇺 Australia
instagram templates —
43EST*
47(↓1)
Moderate
29
1.7–6.7/day
T5
56
T10
52
T20
50
👍 Moderate 🇺🇸 United States
instagram templates —
43EST*
42
Moderate
30
0.1–0.3/day
T5
49
T10
44
T20
42
👍 Moderate 🇹🇷 Türkiye
instagram templates —
43EST*
39(↑2)
Moderate
31
0.5–2/day
T5
43
T10
39
T20
39
🎯 Sweet Spot 🇬🇧 United Kingdom
instagram templates —
45EST*
33(↓1)
Easy
34
0.3–1.3/day
T5
47
T10
40
T20
35
🎯 Sweet Spot 🇨🇦 Canada
instagram templates —
46EST*
30
Easy
37
0.3–1.2/day
T5
42
T10
37
T20
30
🎯 Sweet Spot 🇦🇺 Australia
photo collage —
60ASA
83
Very Hard
17
17–69/day
T5
86
T10
86
T20
83
⚔️ High Competition 🇺🇸 United States
photo collage —
43EST*
70
Hard
19
0.1–0.3/day
T5
73
T10
71
T20
70
⚔️ High Competition 🇹🇷 Türkiye
photo collage —
57ASA
70
Hard
27
3.6–14/day
T5
84
T10
79
T20
70
⚔️ High Competition 🇬🇧 United Kingdom
photo collage —
45EST*
64
Hard
23
0.3–1.3/day
T5
76
T10
73
T20
64
🚫 Avoid 🇨🇦 Canada
photo collage —
46EST*
68(↑3)
Hard
21
0.3–1.2/day
T5
75
T10
73
T20
68
⚔️ High Competition 🇦🇺 Australia
collage maker —
47ASA
82(↓1)
Very Hard
13
2.9–12/day
T5
89
T10
86
T20
82
⚔️ High Competition 🇺🇸 United States
collage maker —
43EST*
71
Hard
18
0.1–0.3/day
T5
76
T10
75
T20
71
⚔️ High Competition 🇹🇷 Türkiye
collage maker —
62ASA
70
Hard
29
7.2–29/day
T5
82
T10
78
T20
71
⚔️ High Competition 🇬🇧 United Kingdom
collage maker —
58ASA
65
Hard
31
2.1–8.3/day
T5
78
T10
74
T20
67
⚔️ High Competition 🇨🇦 Canada
collage maker —
56ASA
63(↓1)
Hard
31
1.2–4.9/day
T5
76
T10
74
T20
66
👍 Moderate 🇦🇺 Australia
post maker —
54EST*(↑4)
67
Hard
27
7.7–31/day
T5
78
T10
72
T20
69
⚔️ High Competition 🇺🇸 United States
post maker —
30EST*(↓1)
20(↑2)
Easy
30
0.0–0.1/day
T5
25
T10
22
T20
20
💎 Hidden Gem 🇹🇷 Türkiye
post maker —
41EST*
45(↓8)
Moderate
28
0.4–1.5/day
T5
46
T10
46
T20
46
👍 Moderate 🇬🇧 United Kingdom
post maker —
34EST*(↓3)
21(↑6)
Easy
30
0.1–0.5/day
T5
23
T10
23
T20
23
💎 Hidden Gem 🇨🇦 Canada
post maker —
31EST*(↓9)
24
Easy
29
0.1–0.4/day
T5
30
T10
27
T20
24
👍 Moderate 🇦🇺 Australia
instagram post maker —
45EST*
52(↓1)
Moderate
28
2.1–8.4/day
T5
52
T10
52
T20
52
👍 Moderate 🇺🇸 United States